The Future Is Sweet and It’s Powered by Peeps

Erin Kwiatkowski March 20, 2026

Plant-based eaters, rejoice! Trader Joe’s is bringing us a vegan twist on a classic Easter favorite. Their new Marshmallow Eggs are free of gelatin, artificial dyes, and corn syrup. Colors come from vegetable juice, spirulina, and turmeric, and they come in four flavors for just $1.49 a pack. Finally, a sweet treat for everyone.

This moment is more than just candy. It shows that when enough people ask for progress, companies respond. 

That’s what Power to the Peeps is all about. Our global network of advocates celebrates wins like vegan candy hitting shelves, but we also hold companies accountable for their promises, like making cage-free eggs the standard worldwide. Every action, from signing a petition to sending an email to executives, adds up to real-world impact.

The marshmallow chicks are evolving, and so can our food system. If you want to help uncage the future, join Power to the Peeps and be part of a global movement for change.

Read what’s next.

NewsPlant-Based

Chick Culling: Baby Animals Gassed, Ground Up Alive

Here’s everything you need to know about chick culling and how you can take a stand against the cruel massacre of chicks.

Read More
NewsPlant-BasedRecipes

The Ultimate Guide to Vegan Eggs

Who knew there were so many vegan eggs on the market nowadays?! Show compassion for chickens with these easy egg swaps. 

Read More

Get info about volunteer opportunities, Mercy For Animals news, and more.

Thank you for signing up!