Our Signature Initiatives

Our signature initiatives reflect our commitment to innovation, collaboration, and maximum impact.

Transfarmation

A Farmer-Led Movement for a Better Food System

In 2019 we launched Transfarmation™, a program that helps farmers transition from industrial animal agriculture to raising crops for people to eat. Transfarmation creates replicable farm-transition models, builds solidarity with mission-aligned movements, and shifts societal narratives about factory farming to change culture.

ChooseVeg

Find everything you need to eat plant-based.

Our ChooseVeg website offers support to people on their journeys to eating more plant-based. Find recipes and nutritional advice—even tips for eating plant-based at family gatherings. To learn the what, why, and how of veg eating, check out our free How to Eat Veg guide.

The People’s Fund

The People’s Fund is a community-led, power-democratized, decision-transparent, and resource-collective grant program. It is driven by the belief that advocates of color deserve equitable access to the resources needed to help farmed animals.

Visit The People’s Fund

LEAFS Fellowship

LEAFS (Leadership, Equity, and Action for our Food System) is a leadership-development fellowship for emerging social-change agents in the Chicago foodshed. It is open to those who work or aim to work at the intersection of food justice, animal justice, and people power.

Interested in becoming an Animal Ally?

Join us today and become a champion for farmed animals. By making a monthly gift, you can help transform their future. All contributions, no matter the size, add up to significant change. Let’s make a lasting impact—your support is vital.

Get info about volunteer opportunities, Mercy For Animals news, and more.

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