Embrace Plant-Based Eating
Every meal is an opportunity to help farmed animals by filling our plates with delicious plant-based foods.
Pick Plants
All animals deserve kindness and a life worth living. But billions of farmed animals each year are stripped of everything natural and meaningful to them. Gentle and intelligent, these animals feel emotion and have unique personalities. Yet our industrial farming system crams them into sheds, crates, and cages and gives each a number, not a name.
You can help these smart, sensitive animals get the respect and protection they deserve. Choose plant-based versions of meat, dairy, and eggs, and pack your plate with Earth-grown staples, such as fruits, vegetables, grains, legumes, nuts, and seeds.
This is one of the most powerful ways to protect animals.
Positive change is more likely when you commit to it. Take the pledge to try plant-based eating, and use the free resources on our ChooseVeg.com website to help yourself get started.
Download our free How to Eat Veg guide.
Each of us has the power to make an incredible impact.
Thank you, enjoy the How To Eat Veg guide!
9 billion
Land animals killed for food each year in the United States
47 days
Average length of a factory-farmed chicken’s life, while a chicken in the wild or at a sanctuary can live up to 10 years
60%
Percentage of U.S. households that purchased plant-based meat, dairy, or egg products in 2023
Contribute to a Better Planet—for All
Factory farming wastes land, water, and food while pushing us toward climate catastrophe. U.S. manure management alone produces more planet-warming methane than coal mining. Worse, as farming operations expand, they decimate forests, driving climate change by releasing the carbon dioxide stored in trees.
Of global cropland, 33% is used for crops to feed farmed animals, an inefficient system that yields five times less animal protein than the plant protein consumed to produce it. The industry continues to use 2,500 gallons of water to produce one pound of beef, while extreme drought could strand six billion people without drinking water by 2050.
ChooseVeg
Find everything you need to eat plant-based.
Take it step by step, and use our free resources to align your life with your values. Embrace the process with an open mind, and enjoy discovering new foods and recipes along the way.
