After reaching millions of people in more than 40 cities across the country with a powerful message of compassion, MFA’s popular Farm to Fridge Tour has completed its ambitious mission.
During the 3-month, 12,000-mile road tour, MFA’s specially modified truck, equipped with 80″ video screens that aired graphic undercover factory farming footage, created a high-impact spectacle at busy college campuses, shopping centers, sporting events and other public places around the nation. The Farm to Fridge Tour undoubtedly raised great awareness of the plights of animals raised and killed for food in the United States.
In city after city, from New York City to Los Angeles, New Orleans to Bozeman, the tour garnered tons of attention, including great mainstream media coverage, as local MFA volunteers alerted consumers to common agricultural practices that, while deemed legal in most states, shock and horrify most Americans. Volunteers also distributed colorful Vegetarian Starter Kits designed to help caring people make the switch to a cruelty-free lifestyle.
Phil Letten, the energetic coordinator who oversaw the tour from inception to completion, says of the experience, “This tour has made me very optimistic about the future. After speaking with people all over the country, I have come to realize that almost everyone cares about animals and does not want to cause them suffering. People really are going vegan in droves.”
Everyone at Mercy For Animals extends their deepest and sincerest gratitude to the hundreds of dedicated and thoughtful activists who made this historic Tour a reality. Because of your efforts, countless lives have been changes and spared.
While the tour may be over, at least for now, there are still plenty of creative ways to share Farm to Fridge with the world. Whether it is posting the video on Facebook, including a link to the video in your email signature, donating a copy to your local library, or hosting a Paid-Per-View on your college campus, you can help keep the Farm to Fridge Tour going in your community.
Click here for more tips on using the power of video to open hearts and change minds about animals.
