What We Do

We fight for a better future for farmed animals.

Our Mission

Mercy For Animals exists to end industrial animal agriculture by constructing a just and sustainable food system.

Every year, billions of chickens, fish, cows, pigs, and other animals are condemned to a life of cruel confinement, crammed into spaces so tight they can barely change positions, let alone find comfort. They know only suffering as their bodies are mutilated—horns burned from their skulls, their beaks or tails cut down, and their testicles torn out—without the mercy of pain relief. Behind the grim walls of factory farms and slaughterhouses, these intelligent, sensitive animals endure hidden torment—constant pain, relentless stress, and deprivation of anything that could be called a life.

Factory farms and slaughterhouses are some of the darkest places on Earth. Join us in fighting for a kinder food system.

Alleviate Suffering

We move governments and top players in the food industry to implement animal welfare policies that end the worst suffering.

Shift Narratives

Through campaigns that spark moral outrage and far-reaching media coverage, we build the mass public support that will reshape society’s views of farmed animals and our food systems, recasting the narrative about factory farming.

Drive Down Demand

We normalize plant-based eating by creating tipping points in key communities and helping institutions and major companies adopt and promote plant-based options.

What Progress Looks Like

Midterm

  • Suffering for animals still trapped in factory farms has been dramatically alleviated.
  • Major cultural shifts toward greater responsibility for animals, especially preventing suffering, have occurred in key regions.
  • Plant-based consumption has reached tipping points in sizable regions and networks.
  • Reputational and financial costs of factory farming are escalating.

Long Term

We picture a 50-year milestone in our fight to end the brutality and other grave injustices of factory farming. Success, through a global lens into 2075, looks like this:

  • The number of animals in factory farms has dropped further and is on track to zero.
  • The remaining factory-farmed animals experience an even more dramatic reduction in suffering.
  • Plant-based foods are much more cost-effective to produce and consume than factory-farmed products.
  • Laws, policies, and regulatory frameworks support the abolition of factory farming.
  • Mass demand for animal products no longer exists.

 

Stand with Mercy For Animals and the millions of others fighting to create a compassionate food system.

Join us today.

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