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A new article from CNBC highlights the soaring
success of vegan meat company Beyond Meat. Beyond Meat has not only sold
more than 25 million Beyond Burgers worldwide—it’s poised to be the first
company of its kind to go public and valued at half a billion dollars.
The Beyond Burger first took the world by storm when it
launched in 2016. The very first plant-based patty to be sold alongside ground
beef in supermarket meat cases, it quickly became a favorite among omnivores
and vegans alike. The Beyond Burger is also sold
at chain restaurants, like Carl’s Jr. and TGI Fridays.
Beyond Meat products are now sold in over 32,000 grocery
stores. CEO Ethan Brown told CNBC, “We’re reaching mainstream consumers who are
interested in healthier forms of meat.” He added that his company would
continue to innovate. Beyond Meat’s most recent rollout is Beyond Sausage.
Brown says that plant-based bacon or even a steak could also be in the works.
The astronomical success of Beyond Meat should take no one
by surprise. A new study by research firm Mintel finds that nearly
80 percent of millennials (the largest generation) in the U.S. regularly
consume plant-based alternatives to meat. GlobalData reports that there
were six
times as many vegans in America in 2017 as in 2014.
And in the U.K., an
estimated 3 million people have made the New Year’s resolution to go vegan
in 2019.
More people eating vegan alternatives is a significant trend
that reduces animal suffering. Whether for meat, dairy, or eggs, farmed animals
are horribly abused and exploited. They spend their lives in filthy, crowded
cages; suffer without proper veterinary care; and face violent deaths.
It’s time for all of us who care about animals to take a
stand against factory farming. We can make a difference by choosing healthy and
humane plant-based foods. It’s never been easier or more delicious. To learn
more about vegan eating, visit ChooseVeg.com
today, and be sure to check out our Pinterest page
for inspiration and mouthwatering recipes!