Harnessing the power of advertising, Mercy For Animals has successfully launched numerous advertisement campaigns to educate consumers about the abuse animals endure on factory farms. Using billboards, public-transit, Internet and television ads, MFA is teaching people across the U.S. about how their food choices affect farmed animals.
MFA is helping to open the hearts and minds of consumers, informing and inspiring them with powerful images and punchy, one-line captions.
Hundreds of ads have aired, touching millions of people. Coupling images of animal cruelty acquired through undercover investigations with provocative questions, such as “How much cruelty can you swallow?” the advertisements expose the truth that has been kept from the public for too long. Internet ads direct people to websites that automatically begin airing undercover footage from factory farms and slaughterhouses.
The campaigns have hit major cities including New York, Boston, Chicago and Toronto, enticing individuals to visit ChooseVeg.com and its Canadian counterpart, ChooseVeg.ca, where they can acquire more detailed information on the impact and benefits of their diets, while finding easy ways, including hundreds of recipes, to make the switch from an omnivorous to vegetarian lifestyle.
Support MFA’s advertisement campaigns by sponsoring an ad, donating, bringing an ad campaign to your community, or posting a free online ad on your website, blog or social networking page. Thousands have contacted MFA stating that they have changed their diets because of these advertisements, thus proving their effectiveness and making it all the more necessary to continue this important work.
