Though a seemingly simple approach, leafleting – distributing free literature detailing the plight of farmed animals and encouraging readers to boycott cruelty by going vegan – holds incredible power in building a kinder future for all creatures.
The power of leafleting to effect meaningful, long-term change is incredible. Leafleting is effective on a variety of fronts, making it one of MFA’s core strategies for promoting cruelty-free food choices.
It’s a simple numbers game.
An individual can often hand out anywhere from 200 to 300 leaflets in an hour. If you spend only two or three hours a month on leafleting, you can easily hand out as many as 500 or more leaflets. If you conservatively estimate that one in every 100 people you leaflet is eventually compelled to go vegan, you’ve inspired five new vegans in that month alone. Over the course of a year, one dedicated leafleter can motivate more than 50 people to go vegan and spare more than 10,000 animals from a lifetime of suffering! Leafleting is also a cost-effective form of advocacy – positively impacting lives and creating real societal change for mere pennies per person reached.
Much of MFA’s pro-vegetarian leafleting events take place on college campuses, outside high schools, at humane society functions, Earth Day events and other community venues where young, or otherwise open-minded individuals converge. Through professional and positive leafleting events, our interactions with the public, as brief as they may be, put a friendly face on animal advocacy, while building a deeper and broader understanding and awareness of the problems of factory farming.
Click here to learn more about MFA’s pro-vegetarian leafleting campaign, and how you can get involved.
Click here to read Compassionate Choices, a key piece of literature distributed during MFA leafleting events.
