Each week, for the next eight weeks, we will be profiling a different Mercy For Animals campaign, highlighting the mission, focus, and some of the people working on them behind the scenes. This weeks campaign spotlight is on MFA’s undercover investigations.
Every year, Mercy For Animals’ undercover investigators blow the lid off some of modern animal agriculture’s cruelest practices, revealing time and again, that animal abuse is the norm in meat, dairy and egg production. Wired with hidden cameras, MFA’s team of undercover investigators documents the harsh realities for billions of cows, pigs, chickens and turkeys who are forced to endure intensive confinement, abusive handling, painful mutilations, careless neglect, and merciless slaughter.
But what animal abusers work so hard to conceal from public view, Mercy For Animals works diligently to expose. Through the power of video documentation, MFA investigators act as the eyes and ears for the public, who are kept largely in the dark about factory farm conditions. Undercover investigations are a vital part of our grassroots activism, education and advertising efforts aimed at opening consumers’ hearts and minds to the plights of farmed animals and empowering people with the accurate information they need to make humane food choices.
In addition to raising international awareness of the cruel, but common, practices of the meat, dairy and egg industries and enlightening countless consumers through thousands of television, newspaper and radio stories, MFA’s investigations have achieved major, measurable successes, including helping to pass landmark farmed animal protection legislation; prompting one of the country’s largest egg producers to move away from battery cages; leading law enforcement to raid an investigated facility; and encouraging major restaurants, grocery chains and food wholesalers to end their supplier relationships with facilities caught abusing animals.
