GFI’s scorecard reports on the biggest chains, as they
generate 32 percent of all U.S. restaurant sales, and includes criteria such as how well restaurants market plant-based products to omnivorous audiences and how easily dishes can be veganized.
Plant-based burgers from Impossible Foods and Beyond Meat have been hot on menus for a while, but no restaurant has yet featured a breakout plant-based chicken, seafood, or egg dish. The brands that launch these kinds of dishes first will gain a lot of positive PR and attention on social media and will open themselves up to new customers looking for more plant-based variety.
Jeremy Coller, founder of FAIRR and chief investment officer of Coller Capital, said:
Every day around 84 million adults consume fast food in the US alone, but the inconvenient truth of convenience food is that the environmental impacts of the sector’s meat and dairy products have hit unsustainable levels. To put this in perspective, if cows were a country, it would be the world’s third largest emitter of greenhouse gases.
One way these fast-food restaurants could decrease their carbon footprints? Increase their
vegan options and reduce or eliminate meat and dairy.
It’s no secret that the animal agriculture industry is disastrous for the environment. A pound of meat requires on average
13 times more fossil fuel and 15 times more water to produce than a pound of soy. According to a
recent study from the University of Oxford, “the lowest-impact animal products typically exceed those of vegetable substitutes, providing new evidence for important dietary change.
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By offering more vegan options and cutting back on meat and dairy, restaurants and fast-food chains could significantly decrease their environmental impacts.
Ian Monroe, chief investment officer at Etho Capital and lecturer at Stanford University, told The Guardian:
If you look at the next 20 years, methane is over 80 times more potent at warming the planet than CO2, so pollution from livestock is playing an outsized role in the climate-driven devastation we’re already seeing from superstorms, floods, droughts and wildfires.
Just as there is no question that animal agriculture is terrible for animals, there is no question that it’s also terrible for the planet. Join the millions of people helping protect farmed animals and the planet by switching to a vegan lifestyle.