Driving the Message Home: New MFA Pro-Vegetarian Ads Hit Boston

Nathan Runkle January 15, 2010

Bostonians are waking up to the cruel truth of factory farming, thanks to MFA’s new, pro-vegetarian bus ad campaign. Since early January, 300 interior bus ads and 70 exterior bus ads have been running on Boston’s public transit system. One ad features the adorable faces of a piglet and a puppy side-by-side, and the other of a cute kitten and a fluffy, yellow chick. Both ads ask, “Why love one but eat the other?”

IMG_7121small.jpgIMG_7120small.jpgThe interior ads have pull-off sheets that riders can take with them with information on how to order a copy of MFA’s Vegetarian Starter Kit, along with our ChooseVeg.com website and 1.866 Veg.Tips number. This month-long campaign is estimated to amass over 25 million views.

BostonBackBus2small.jpgSimilar MFA ad campaigns have hit bus lines in Chicago, New York City, Denver, Michigan, and Toronto.

Click here to make a tax-deductible donation to help fund future MFA pro-vegetarian ad campaigns.

Read what’s next.

The Year in Meat

InvestigationsNews

Erik Marcus, author of The Ultimate Vegan Guide and Meat Market: Animals, Ethics & Money, and writer of the daily Vegan.com blog, has written a captivating article, which highlights 2009’s most significant events affecting the meat, egg and dairy industries, as well as the vegan and animal advocacy movements. Marcus chronicles 2009 as the meat […]

Read More

2009: A Groundbreaking Year for MFA

MovementNews

With the incredible support of our volunteers and donors, 2009 was another groundbreaking year for Mercy For Animals. From coast-to-coast, we have continued to expand our campaigns – opening the hearts and minds of millions of consumers to the plight of farmed animals. This year, MFA has: Exposed animal cruelty at some of the nation’s […]

Read More

Get info about volunteer opportunities, Mercy For Animals news, and more.

Thank you for signing up!