Expose the Truth: Helpful Tips on Promoting MFA’s Farm to Fridge Video

Video footage is undoubtedly the most powerful tool the animal rights movement has to expose the plight of farmed animals. Farm to Fridge, Mercy For Animals’ most hard-hitting film to date, is setting the new standard. Narrated by Academy Award-nominee, James Cromwell, Farm to Fridge takes viewers on an unforgettable 12-minute journey behind the closed doors of the nation’s largest industrial poultry, pig, dairy and fish farms, hatcheries, and slaughter plants. Based on MFA’s highly acclaimed undercover investigations, Farm to Fridge chronicles some of the most egregious animal cruelty ever documented.

Using the power of video to inspire compassion and create long-term social change is easier than you think! One viewer writes, “I just wanted to share a small victory from [Farm to Fridge] – that would be my brother of all people watching part of it and questioning his way of eating … [A]fter making it to the poultry part of the MFA video, he called me and said he was horrified and wants to sit down and have a conversation about going vegetarian.” The viewer simply shared Farm to Fridge on Facebook.

So what will you do to expose the truth? We’ve put together a few simple ideas to get you started.

• Share Farm to Fridge on your own Facebook page. The “Share on Facebook” button can be found at MeatVideo.com. Also consider sharing on other social networking platforms such as Twitter.
• Embed the YouTube video of Farm to Fridge in your blog or website.
• Host a “Paid-Per-View” event on your college campus. You can receive funding through VegFund. For everything you need to set up a “Paid-Per-View” event, click here.
• Invite a speaker to talk about animal rights and show Farm to Fridge. You can hold the event in your local library, school, university, place of worship, workplace or community center, and hold a discussion after the film, too.
• Write a letter to the editor of your local newspaper about the plight of farmed animals, urging readers to visit MeatVideo.com to learn more.

For more tips on using the power of video to expose animal cruelty, click here.

To learn about transitioning to a plant-based diet, click here to receive your free Vegetarian Starter Kit.