Last week, over 1,200 people from across the country were exposed to the true horrors of factory farming, as MFA volunteers in Ohio, New York, and Chicago, held “Paid-Per-View” events at high schools, college campuses, and Earth Day festivals. Teens and adults alike viewed a short version of MFA’s hard-hitting documentary Farm to Fridge and learned the truth about the cruelty that takes place behind the closed doors of modern day factory farms. In exchange, they received a dollar.
Most viewers were deeply moved by the film, and many exclaimed their desire to go vegetarian on the spot. Thanks to VegFund, an organization that provides financial backing for Paid-Per-View events and other grassroots outreach activities, more and more people are making the switch to a kind and compassionate vegetarian diet.
Inspired? Check out our step-by-step instructions on setting up your own Paid-Per-View event.
Click here to order MFA’s Vegetarian Starter Kits.
