Field Roast to Sell 5 Million Pounds of Vegan Roasts This Holiday Season

Vegan meat company Field Roast just announced it is on track to sell more than 5 million pounds of its plant-based roasts this holiday season. Best known for its incredible vegan sausages and cheeses, Field Roast currently offers three different roasts: Celebration Roast (1 lb.), Celebration Roast (2 lb.) with traditional bread stuffing and mushroom gravy, and Hazelnut Cranberry Roast En Croute.
Founded more than 20 years ago in Seattle, Field Roast now sells its delicious vegan fare across the U.S. and Canada at retailers such as Whole Foods, Walmart, Target, and Kroger. Its holiday Celebration Roast launched back in 2003 and has seen significant sales growth year to year.
It’s no surprise to us that Field Roast products are flying off the shelves. Sales of plant-based meats have exploded in recent years. In fact, iconic brand Tofurky announced back in August that it had sold its 5 millionth plant-based roast, and Upton’s Naturals announced this week that its vegan bacon and jackfruit products are now available in more than 5,000 retail locations in 15 countries!
This is all good news for animals who suffer miserably at factory farms. Farmed animals endure cruel standard farming practices, such as painful mutilations, extreme confinement, and violent slaughter. Not only that, a recent investigation from The Guardian and the Bureau of Investigative Journalism into U.S. slaughterhouses found birds freezing to death, being boiled alive, and suffocating under other birds.
Mercy For Animals has conducted over 60 undercover investigations into factory farms and slaughterhouses in the U.S., Canada, Mexico, and Brazil, and each time we expose horrors inherent in the meat industry.
Savory plant-based meats like Field Roast’s allow compassionate consumers to enjoy all the flavor and texture of meat without supporting cruelty. With all the fantastic meat, dairy, and egg alternatives widely available, there’s never been a better time to switch to a healthy and humane vegan lifestyle. Get vegan recipe ideas, a personalized plant-based meal planner, and even live advice on vegan eating today.