They killed
Buffalo Wild Wings and Applebee’s, aren’t
having kids or buying homes, and spend an astronomical amount of money on
their dogs and avocado
toast. But here’s something you may not know about infamous millennials: They’re
the
driving force behind the global shift away from meat.
Buffalo Wild Wings and Applebee’s, aren’t
having kids or buying homes, and spend an astronomical amount of money on
their dogs and avocado
toast. But here’s something you may not know about infamous millennials: They’re
the
driving force behind the global shift away from meat.
According to a new
Forbes article, GlobalData has found that a full 70 percent of the human
population is either reducing meat consumption or leaving meat off the table
altogether. And the generation often mislabeled as self-absorbed and lazy—the
one born just after Gen X—is spearheading that worldwide dietary change!
Forbes article, GlobalData has found that a full 70 percent of the human
population is either reducing meat consumption or leaving meat off the table
altogether. And the generation often mislabeled as self-absorbed and lazy—the
one born just after Gen X—is spearheading that worldwide dietary change!
Fiona Dyer, GlobalData’s consumer analyst, said:
The shift toward plant-based foods
is being driven by millennials, who are most likely to consider the food
source, animal welfare issues, and environmental impacts when making their
purchasing decisions.
But not just market researchers are taking notice of
millennials’ buying habits. Some of the world’s largest meat and dairy
producers and retailers
are changing their businesses to keep up with this generation’s demand for
plant-based products.
millennials’ buying habits. Some of the world’s largest meat and dairy
producers and retailers
are changing their businesses to keep up with this generation’s demand for
plant-based products.
Tyson,
America’s largest meat producer, and Cargill
have invested in clean meat company Memphis Meats. Tyson has also invested in vegan meat company Beyond Meat for
a 5 percent stake. What’s more, last year Tyson Foods CEO Tom Hayes said, “Plant-based
protein is growing almost, at this point, a little faster than animal-based, so
I think the migration may continue in that direction.
America’s largest meat producer, and Cargill
have invested in clean meat company Memphis Meats. Tyson has also invested in vegan meat company Beyond Meat for
a 5 percent stake. What’s more, last year Tyson Foods CEO Tom Hayes said, “Plant-based
protein is growing almost, at this point, a little faster than animal-based, so
I think the migration may continue in that direction.
While millennials may boast a larger percentage of self-identified
vegetarians and vegans than any other generation (nearly 12 percent), recent
studies reveal that Gen Z might be even more into vegan food.
vegetarians and vegans than any other generation (nearly 12 percent), recent
studies reveal that Gen Z might be even more into vegan food.
Researchers found that Gen Z buys 80 percent more kale, 57
percent more tofu, and a whopping 266 percent more avocados than Gen X. What’s
more, Gen Z consumes 550 percent more plant-based milk. And as members of this
generation grow older and start their careers and families, we can expect to
see an even greater boom!
percent more tofu, and a whopping 266 percent more avocados than Gen X. What’s
more, Gen Z consumes 550 percent more plant-based milk. And as members of this
generation grow older and start their careers and families, we can expect to
see an even greater boom!
This global shift away from animal products is great news
for the countless animals who suffer horribly at factory farms. Cows, pigs, and
chickens are just as smart and sensitive as the dogs and cats we adore at home.
But from the moment they are born to the moment they are violently killed,
animals at factory farms endure a nightmare of extreme confinement, brutal handling,
and excruciating mutilations.
for the countless animals who suffer horribly at factory farms. Cows, pigs, and
chickens are just as smart and sensitive as the dogs and cats we adore at home.
But from the moment they are born to the moment they are violently killed,
animals at factory farms endure a nightmare of extreme confinement, brutal handling,
and excruciating mutilations.
See for yourself.
It doesn’t matter when you were born; you have the power to
stop this heinous cruelty. When you choose a compassionate vegan diet you take
a stand for animals, the environment,
and your own health. Click here to get started. And check out
our Pinterest page for thousands of recipe ideas!
stop this heinous cruelty. When you choose a compassionate vegan diet you take
a stand for animals, the environment,
and your own health. Click here to get started. And check out
our Pinterest page for thousands of recipe ideas!
