Get Ready for the Beast

Ari Solomon January 2, 2015
A fantastic piece
in Outside magazine online features the
Beast Burger, a brand-new vegan
product from Beyond Meat about to hit shelves next month.
Those of us who are vegan or vegetarian have had our fair
share of veggie burgers, but this new product promises something different.
First off, the Beast Burger has more protein and iron than
beef, more omegas than salmon, and is chock-full of antioxidants. The burger is
so seriously nutrient dense even ultramarathon champion Brendan Brazier, the
founder of Vega, remarked: “I plan on using several a week.
But how does it taste?
“Reminds me of the Salisbury steaks of my youth, says Rowan
Jacobsen, the self-described burger lover who wrote the article. Intriguing,
for sure.
The extensive piece also contrasts the enormous
environmental impact and wastefulness of beef production with plant-based meat
production. Did you know it takes a startling 36,000 calories of edible feed to
create only 1,000 calories of beef? Or that animal agriculture is responsible
for more greenhouse gases than all the transportation in the world combined?
Jacobsen also links to an undercover video of cattle
slaughter, calling it “an
orgy
of torture
that would make Hannibal Lecter blanch. We couldn’t agree more.
Looking to cut meat out of your diet? You don’t have to wait
for the Beast Burger. Go to
ChooseVeg.com
and learn about all the delicious veggie meat products already on the market.

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