Chicken and duck are at the center of the table in so many cultures around the world, but the way conventional poultry is raised creates huge problems for the environment, animal welfare, and human health. We aim to produce meat in a better way, so that it is delicious, affordable and sustainable.
HISTORIC! Real Chicken Made Without Slaughter Is Major Game Changer
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Which Call to Action Should We Use in Pro-Vegetarian Videos?
Introduction Mercy For Animals almost always ends its viral videos with an on-screen call to action that encourages viewers to change their diets. Many viral videos from other groups do the same. But which call to action is best at inspiring changes in individual diets and attitudes? Method In this study, we tested three different […]
Read More“Ag-gag Is Back and Worse Than Ever
A new “ag-gag bill in Arkansas has passed the state house and is now moving forward in the senate, marking the surprising return of a disgraced strategy to censor and intimidate animal advocates. Even worse, the bill goes much further than previous ag-gag bills. Instead of threatening only agriculture industry whistleblowers, it targets virtually everyone. […]
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