How You Helped MFA Change the Game for Farmed Animals in 2015

Because of your support, 2015 was truly a groundbreaking year for Mercy For Animals. Through our cutting-edge undercover investigations, legal and corporate successes, and inspiring educational outreach, MFA was able to achieve some incredible victories for farmed animals this year. We couldn’t have done it without you!

You Helped Us Inspire People to Ditch Cruel Animal Products
  • An amazing 650,000 people pledged to go vegetarian. Each person who goes vegetarian spares 31 animals per year from a lifetime of suffering!
  • We distributed more than 1.5 million pro-veg leaflets, including our Vegetarian Starter Guide.
  • Our pro-vegan videos garnered more than 110 million views.
  • We generated more than 2 billion impressions on social media.
  • We extended our outreach through Latin America, Canada, and India.
You Helped Us Expose Cruelty
  • We exposed cruelty inside 23 factory farms and slaughterhouses through nine undercover investigations in 2015.
  • More than 3 million people on social media viewed our undercover videos.
  • Our investigations drew national media attention, including coverage in The New York Times, The Wall Street Journal, USA Today, and The Washington Post.
  • Celebrity supporters, including Candice Bergen, Alec Baldwin, Bob Barker, Moby, and Pamela Anderson, joined our campaigns, narrating investigative videos, attending protests, and sharing information about animal cruelty with their followers.
  • Our petitions calling on corporations to adopt meaningful animal welfare policies amassed more than 1.7 million signatures.
You Helped Us Hold Animal Abusers Accountable
You Helped Us Push for Corporate Change:
  • Following an intense, multi-year campaign, Walmart—the nation’s largest food retailer—announced in May its commitment to ending the cruel confinement of pigs, calves, and egg-laying hens.
  • Nestlé, the world’s largest food company, committed to phasing cruel battery cages out of its U.S. supply chain by 2020, an expansion of the broader welfare policy Nestlé established in 2013 after an MFA investigation.
  • We pressured McDonald’s, one of the largest egg purchasers in the world, as well as leading foodservice providers Sodexo and Aramark, into ending the cruel confinement of egg-laying hens.
  • We pushed Saputo, Leprino Foods, and Great Lakes Cheese—some of the largest dairy producers in North America—to stop cutting the tails off cows.
  • Following an MFA investigation, Maple Leaf Foods, the largest meat company in Canada, became the first major meat producer to commit to transitioning from the cruel live-shackle slaughter system used to kill chickens for meat.
These corporate successes have the potential to spare 37.2 million egg-laying hens from battery cages, 2.7 million pigs from gestation crates, and 175,000 calves from veal crates. In addition, 2.1 million cows will no longer endure painful mutilations like tail docking, and 300 million chickens will not be shackled, shocked, cut open, and scalded alive while conscious and able to feel pain.

With the support of caring people like you, we are changing the world for farmed animals.

Click here to make a year-end donation to support our lifesaving work.