A few weeks ago, MFA launched an ambitious national ad campaign to be viewed by millions of teens and young adults from coast to coast on MTV – and the response has been incredible! This powerful new series of ads is bringing young consumers face-to-face with the harsh reality animals endure before becoming their breakfast, lunch, or dinner.
“I saw your commercial on MTV, such a shocking 30 seconds,” writes one person who was moved to explore veganism after seeing an MFA ad. “Did the trick.”
Another person commented: “shocking, yet informative commercial … It’s just so sad and horrifying! Today was grocery shopping day and I was extra careful today because this was fresh in my mind.”
Running ads side-by-side with those for KFC, McDonald’s, and Burger King, MFA is standing up against the powerful, multi-billion dollar industries that can afford to advertise sanitized versions of their “products” day and night on television. MFA is daring to reach out to the next generation of consumers to expose the hidden costs of meat production and to ask them to align their behaviors with their own values.
“Awesome! It just takes one thing to make someone think before they eat. I went vegetarian after seeing Food Inc. and vegan after seeing an undercover investigation MFA did on a dairy farm in Ohio. This could be that ‘one thing’ for many! Thank you for all you do MFA!”
Watch the provocative new ads here:
By placing the ads on MTV, Mercy For Animals is bringing a message of compassion into the living rooms of millions of teenagers across the country. These teens, who are generally receptive to animal protection issues, are the fastest growing segment of the population to embrace a vegetarian lifestyle. Imagine the number of teens who would embrace healthy and humane vegetarian living, if more of them knew the truth about factory farming.
Help us inspire even more people to choose compassion over cruelty by sharing these powerful new ads with your friends and family on Facebook and other social networking sites or blogs.
Please also consider helping to make sure these cutting-edge ads stay on the air. For just $25 you can allow the ads to reach 2,500 viewers. Talk about major bang for your buck! Think of the impact your gift will have in exposing thousands of individuals to the horrific abuse animals endure on factory farms.
With your help, we can create a new generation of ethically minded individuals and begin to build a more compassionate world for all animals. Click here to make a tax-deductible contribution today to support these life-changing new ads.
