MFA Launches New Resources for India and China

It is with great excitement that we announce MFA’s new resources for people interested in adopting a plant-based diet in India and China!

These materials are offered in Hindi and Chinese, with content specific to India and China, and designed with help from animal protection groups and volunteers living in or from those areas. In addition, our Indian ChooseVeg site will be offered to English speakers in India.

Complete with helpful hints, quick meal ideas, and inspiration, MFA’s new sites feature all of the tools needed to make the transition to a healthy and humane plant-based diet.

Visitors to these sites can also order or download a free Vegetarian Starter Guide packed with delicious recipes and loads of information about helping animals. Just like the sites, these guides are offered in Chinese and Hindi as well as English for English speakers in India.

You can view the guides here:




Upon signing up for the guides, visitors will receive our vegetarian-eating email series, featuring several messages of encouragement and everything anyone needs to know to go and stay vegetarian. 

In addition, we’re encouraging people to visit our Hindi– and Chinese-language factory farming video sites, and of course, our Indian site for English speakers in India.

Visitors will find a powerful 12-minute film that takes them on an eye-opening exploration behind the closed doors of some of the largest industrial poultry, pig, dairy, and fish farms, hatcheries, and slaughter plants, revealing the often unseen journey that animals make from Farm to Fridge

We’re bringing our vital work for animals to millions of people who might otherwise never have learned the truth about modern farming and where our food comes from. These resources will broaden our efforts to open consumers’ hearts and minds to the plight of farmed animals and empower them to make humane food choices.