MFA’s New Billboard Asks Michigan Drivers to Choose Vegetarian

Over 50,000 daily commuters traveling on Michigan’s Southfield Freeway just south of I-96 are getting some serious food for thought thanks to MFA’s new pro-vegetarian billboard. The eye-catching advertisement, featuring a lovable puppy sitting next to an adorable piglet, asks travelers, “Why love one but eat the other?”

Drivers are urged to widen their circle of compassion to include all animals by choosing vegetarianism.

This latest ad is part of MFA’s growing campaign, which also includes leaflets and bus ads, aimed at getting consumers nationwide to make the connection between animals we call pets and those we label food.

The campaign spotlights the simple reality that farmed animals experience joy, loneliness, fear, frustration, and pain in the very same way as our beloved dog and cat companions. Yet, in our nation’s factory farms and slaughterhouses pigs, cows, and chickens are confined in cages so small they can hardly move, are mutilated without painkillers, cruelly handled, and mercilessly slaughtered – often while fully conscious. In fact, factory farms could face felony-level cruelty-to-animal charges in most states if they subjected dogs or cats to the abusive conditions farmed animals endure daily.

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