Vegetarianism is reaching new heights in Denver, Colorado this week with the launch of four new Mercy For Animals billboards.
Scattered throughout the greater Denver area, the pro-vegetarian billboards are giving millions of local residents some serious food for thought.
The campaign, sponsored by a local MFA supporter, features two designs. The first ad spotlights an adorable puppy and a loveable piglet sitting side-by-side and asks, “Why love one but eat the other?” Motorists are encouraged to “Choose Vegetarian” and visit ChooseVeg.com for additional information.
The other billboard give commuters an eye-opening look inside factory farms, and dares to ask, “How much cruelty can you swallow?” The ads are putting Denver residents face-to-face with the animals abused and slaughtered for meat. Guaranteed to provoke thought and discussion, the billboard features a heart-wrenching image of a sow locked in a tiny gestation crate.
Running for the next month, these important ads aim to open the hearts and minds of local residents to the nightmarish plight of farmed animals – hopefully inspiring compassionate citizens to choose kindness over cruelty at each meal by adopting a vegetarian diet.
