A new Mercy For Animals’ anti-meat billboard campaign is turning heads in Sin City. Spread across the greater Las Vegas area along bustling highway routes and nestled on busy street corners, are nine newly erected pro-vegetarian billboards that are giving residents and visitors to the entertainment capital of the world some serious food for thought.
The provocative campaign features an adorable puppy and a lovable piglet sitting side-by-side and asks, “Why love one but eat the other?” Another design features a kitten and chick, posing the same question. Motorists are encouraged to “Choose Vegetarian” and visit ChooseVeg.com and VegasVeg.com for additional information. The ads, sponsored by local members of Vegas Veg, will be viewed over 10 million times in the next month.
While the billboards feature heartwarming images, their message strikes at the heart of a disturbing issue.
While all 50 states have laws protecting dogs and cats from abuse, animals on factory farms have little to no legal protection in most states. Cruelty that would be punishable by law, if it were inflicted on dogs or cats, such as neglect, mutilation, transport through all weather extremes, and gruesome and violent slaughter, is commonplace in animal agribusiness. Yet farmed animals are no less intelligent or capable of feeling pain than are the dogs and cats we cherish as companions.
Thankfully compassionate consumers can widen their circle of compassion to include all animals, not just those widely viewed as companions, by adopting a vegan diet.
