The following statement regarding Mercy For Animals’ pledge to match Biggby Coffee’s donations to Fort Wayne Animal Care & Control may be attributed to Jennifer Behr, Director of Plant-Based Initiatives at Mercy For Animals:
Mercy For Animals commends Biggby Coffee for supporting Fort Wayne Animal Care & Control through its Coffee for Claws campaign. In the spirit of compassion for all animals, Mercy For Animals will match Biggby’s donation — up to $1,000 — if the company commits to eliminating its upcharge on plant-based milk.
This small policy change would have a meaningful impact for animals and the planet. Increasingly, consumers are choosing plant-based options for ethical, environmental and health reasons. Removing the upcharge would reflect a genuine commitment to inclusivity and sustainability—values Biggby already demonstrates through its community partnerships.
We hope Biggby will see this as an opportunity to lead with compassion and set an example for the industry.
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