In order to raise awareness on World Farm Animals Day, MFA volunteers exposed hundreds of students at DePaul and Loyola Universities in Chicago and Hunter College in New York to the shocking reality of modern animal agriculture.
Partnering with student animal rights groups, including the DePaul Vegan Demons, the Loyola Vegetarian and Vegan Society, and the Hunter Animal Rights Team, MFA volunteers set up “Paid-Per-View” booths at each university and challenged students to watch a 4-minute clip of Farm to Fridge, MFA’s new hard-hitting documentary about the cruelty inherent in raising and killing animals for food.
After watching the short video, students were given a dollar, a Vegetarian Starter Kit and an opportunity to ask questions about what they’d just seen. The shocking footage stirred emotions and inspired many viewers to adopt a vegan diet on the spot.
If you are interested in coordinating a Paid-Per-View event in your community but are unsure of how to go about it, don’t worry, MFA has got you covered. Just check out our step-by-step instructions on how to set up a Paid-Per-View event, receive funding and obtain copies of Farm to Fridge and MFA’s Vegetarian Starter Kits.
For information about choosing a compassionate vegan diet, visit ChooseVeg.com.
