Finding vegan-friendly products in conventional supermarkets used to be more of a treasure hunt than an ordinary shopping trip. So you can imagine my surprise when I saw an email blast from Supermarket News, a major retail industry publication, featuring the article “8 ways retailers can support vegan shoppers.” It appears our day has arrived–major mainstream retailers are finally viewing customers looking for vegan products as a powerful force in the marketplace–a customer base that used to be largely ignored.
The article offers up tips, such as using shelf talkers that will call out dairy-free and vegan products, offering vegan shoppers store tours, hosting vegan meet-ups and cooking demos, and even starting up vegan book clubs.
As meat consumption continues to decline, faux meat products are improving so much that they are “fooling experts,” adversely impacting the meat and poultry industries, and prompting venture capitalists to venture into veganism. Supermarket chains are certainly wise to view vegan customers as major influencers of their bottom line.
Before you head out to the market, visit ChooseVeg.com for vegan recipes, products, and tips on making the transition to plant-based eating.
