This 50-Year-Old Meat Company Just Launched a Vegan Jerky Line

The company plans to cut back on its animal-based products by introducing more plant-based options. The CEO of Urbani Foods, Claudio Urbani, said in a statement:
Sustainable agriculture means providing healthy food to the entire population, and the inefficiencies in raising an animal for food mean that it is not feasible to meet this goal going into the future. The only way to convince the meat-eating population, and slowly reduce our dependence on meat, will be to provide alternatives that are identical in taste and texture, and we think NOBLE jerky is a step in the right direction.
The new vegan jerky will be available internationally, including in Canada and the U.S., and will come in four varieties: teriyaki, chipotle, sweet BBQ, and original. It’s currently available on Amazon, Vegan Essentials, and MEC in Canada.

The company claims the jerky is strikingly similar in taste and texture to beef jerky and that it was created using half a century’s worth of meat-drying knowledge. “I wouldn’t compare NOBLE jerky to other vegan dried meat replacements, said the company’s CEO. “It is a product developed with years of meat expertise that has never been applied to a plant product in this way before.

A post shared by Noble Jerky (@noblejerky) on Jan 5, 2018 at 12:19pm PST

This story is reminiscent of Elmhurst Dairy’s. Elmhurst, a 90-year-old dairy company, switched to producing plant-based milk after years of declining sales. Elmhurst had been operating at a high cost in recent years, and according to CEO Henry Schwartz, “Pasteurized fluid milk has sort of gone out of style. He explains:
[W]e are unable to continue to go on without ongoing losses. There isn’t much room for our kind of business. I tried to keep this open because it was my father’s plant and he asked me to do so.
The wave of people ditching animal products in favor of a healthy, sustainable, and compassionate vegan diet is impossible to ignore. The research firm Global Data reports that veganism in America increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020.

More people enjoying vegan food is great news for the billions of animals who suffer at factory farms. Cows, pigs, chickens, and fish raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations; and violent slaughter.

Sounds terrible, right? See for yourself.

Thankfully, with more and more delicious vegan products hitting the market, there’s truly never been a better time to make the switch to a compassionate vegan lifestyle. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!