According to LiveKindly.co, 50-year-old meat business Urbani Foods has decided to launch a vegan jerky line.
The company plans to cut back on its animal-based products
by introducing more plant-based options. The CEO of Urbani Foods, Claudio
Urbani, said in
a statement:
by introducing more plant-based options. The CEO of Urbani Foods, Claudio
Urbani, said in
a statement:
Sustainable agriculture means providing healthy food to the entire
population, and the inefficiencies in raising an animal for food mean that it
is not feasible to meet this goal going into the future. The only way to
convince the meat-eating population, and slowly reduce our dependence on meat,
will be to provide alternatives that are identical in taste and texture, and we
think NOBLE jerky is a step in the right direction.
The new vegan
jerky will be available internationally, including in Canada and the U.S., and
will come in four varieties: teriyaki, chipotle, sweet BBQ, and original. It’s
currently available on Amazon, Vegan Essentials, and MEC in Canada.
jerky will be available internationally, including in Canada and the U.S., and
will come in four varieties: teriyaki, chipotle, sweet BBQ, and original. It’s
currently available on Amazon, Vegan Essentials, and MEC in Canada.
The company claims the jerky is strikingly similar in taste and
texture to beef jerky and that it was created using half a century’s worth of
meat-drying knowledge. “I wouldn’t
compare NOBLE jerky to other vegan dried meat replacements, said the company’s
CEO. “It is a product developed with years of meat expertise that has never
been applied to a plant product in this way before.
texture to beef jerky and that it was created using half a century’s worth of
meat-drying knowledge. “I wouldn’t
compare NOBLE jerky to other vegan dried meat replacements, said the company’s
CEO. “It is a product developed with years of meat expertise that has never
been applied to a plant product in this way before.
This story is
reminiscent of Elmhurst Dairy’s. Elmhurst, a 90-year-old dairy company, switched to producing plant-based milk after
years of declining sales. Elmhurst had been operating at a high cost in recent
years, and according to CEO Henry Schwartz, “Pasteurized fluid milk has sort of
gone out of style. He explains:
reminiscent of Elmhurst Dairy’s. Elmhurst, a 90-year-old dairy company, switched to producing plant-based milk after
years of declining sales. Elmhurst had been operating at a high cost in recent
years, and according to CEO Henry Schwartz, “Pasteurized fluid milk has sort of
gone out of style. He explains:
[W]e are unable to continue to go on without ongoing losses. There
isn’t much room for our kind of business. I tried to keep this open because it
was my father’s plant and he asked me to do so.
The wave of people
ditching animal products in favor of a healthy, sustainable, and compassionate
vegan diet is impossible to ignore. The research firm Global Data reports that veganism in America
increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that
the meat substitute
market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020.
ditching animal products in favor of a healthy, sustainable, and compassionate
vegan diet is impossible to ignore. The research firm Global Data reports that veganism in America
increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that
the meat substitute
market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020.
More people
enjoying vegan food is great news for the billions of animals
who suffer at factory farms. Cows, pigs, chickens, and fish raised and killed for food are
subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations;
and violent slaughter.
enjoying vegan food is great news for the billions of animals
who suffer at factory farms. Cows, pigs, chickens, and fish raised and killed for food are
subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations;
and violent slaughter.
Sounds terrible,
right? See for yourself.
right? See for yourself.
Thankfully, with
more and more delicious vegan products hitting the market, there’s truly never
been a better time to make the switch to a compassionate vegan lifestyle.
Click here to get started. And check out our Pinterest page for
thousands of recipe ideas!
more and more delicious vegan products hitting the market, there’s truly never
been a better time to make the switch to a compassionate vegan lifestyle.
Click here to get started. And check out our Pinterest page for
thousands of recipe ideas!
