Tampa, Florida, is now home to a new eye-catching MFA pro-vegetarian digital billboard that is sparking discussion and urging commuters to choose compassion over cruelty at each meal by adopting a vegetarian diet. The thought-provoking ad features an adorable puppy and a loveable piglet sitting side-by-side and asks, “Why love one but eat the other?”
The campaign spotlights the simple reality that farmed animals experience joy and pain in much the same way as the dogs and cats we know and love. Yet in our nation’s factory farms and slaughterhouses, pigs, cows, and chickens are confined in cages so small they can hardly move, are mutilated without painkillers, and are mercilessly slaughtered–often while still fully conscious.
Running until the end of September, the powerful ad aims to inspire thousands of daily commuters along I-75 to widen their circles of compassion to include all animals by choosing vegetarianism.
MFA has run similar pro-vegetarian billboard and transit ad campaigns nationwide.
Click here to make a tax-deductible donation to help us fund even more billboards.
