The following statement regarding Biggby Coffee’s USA Today ranking and continued plant-milk surcharge may be attributed to Jennifer Behr, Director of Plant-Based Initiatives at Mercy For Animals:
Mercy For Animals is disappointed that USA Today ranked Biggby Coffee as the No. 2 coffee chain in the nation despite its continued plant-milk surcharges, which conflict with the company’s stated values. Biggby says it aims to ‘make the world a better place, one cup at a time,’ but charging customers extra for environmentally responsible, plant-based milk undermines that claim. More than 350 competitors, including Starbucks and Dunkin’, have already dropped these unfair fees.
Mercy For Animals urges Biggby Coffee to use this recognition as an opportunity to align its practices with its commitments to community, climate, and ethical sourcing by ending the plant-milk surcharge. Until then, its vision of a “better world” remains incomplete.
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