Last Sunday, more than 1,300 people from all over the Midwest packed into the Goodman Community Center in Madison, Wisconsin, “America’s Dairyland,” for the inaugural Mad City Vegan Fest – a daylong celebration of all things vegan.
Guest speakers included MFA’s Kenny Torrella, Mariann and Jasmin of Our Hen House, Terry Hope Romero of Viva Vegan, and more. Festival-goers ate up delicious vegan treats from Ste Martaen, Upton’s Naturals, Dandelion Food Cart, and Green Owl Café – just to name a few.
At the Mercy For Animals booth, volunteers distributed hundreds of pieces of pro-vegan literature detailing the many benefits of plant-based living and informed attendees about MFA’s groundbreaking undercover investigations.
The success of the Mad City Vegan Fest is living proof that from small cities to major metropolitan areas, veganism has gone mainstream.
Click here to see upcoming MFA events you can be a part of.
