Plant-based eaters, rejoice! Trader Joe’s is bringing us a vegan twist on a classic Easter favorite. Their new Marshmallow Eggs are free of gelatin, artificial dyes, and corn syrup. Colors come from vegetable juice, spirulina, and turmeric, and they come in four flavors for just $1.49 a pack. Finally, a sweet treat for everyone.

This moment is more than just candy. It shows that when enough people ask for progress, companies respond.
That’s what Power to the Peeps is all about. Our global network of advocates celebrates wins like vegan candy hitting shelves, but we also hold companies accountable for their promises, like making cage-free eggs the standard worldwide. Every action, from signing a petition to sending an email to executives, adds up to real-world impact.

The marshmallow chicks are evolving, and so can our food system. If you want to help uncage the future, join Power to the Peeps and be part of a global movement for change.