According to a new study, vegetarianism and the consumption of meat alternatives is on the rise in Germany.
Known as big meat eaters, young German consumers are increasingly interested in animal welfare and the environment, which is reflected in their decreasing meat consumption. In fact, up to 15 percent of 16- to 24-year-old Germans consider themselves vegetarian, and 18 percent in this age range purchase meat alternatives.
Global Meat News quotes a senior food and drink analyst with Mintel:
Domestic meat consumption has been slipping in recent years, reflecting a trend towards meat reduced diets and vegetarianism in Germany. With the growing ranks of consumers embracing vegetarianism and veganism or a flexitarian eating pattern, the meat alternatives category is emerging from the shadows in Germany, fuelled by demand for a healthier and more varied diet.
As vegetarianism gains popularity, even the 200-year-old Oktoberfest, a meat-laden annual German beer festival, has taken notice, and is offering delicious vegan versions of traditional favorites.
In addition, the ambitious owner of Veganz, an all-vegan supermarket chain based in Germany, is now boasting a goal of opening 60 more stores by 2020 due to popular demand!
And here in the U.S., private investors are putting millions into vegan food startups like Beyond Meat, and global market research company Mintel recently found that 36 percent of Americans purchase meat alternatives at least some of the time.
As more and more people move away from meat, there’s never been a better time to add more vegetarian foods to your diet.
Click here to order your FREE Vegetarian Starter Guide.