We’re Taking Over: MFA Expands Outreach Efforts to Brazil

We’re excited to announce that MFA has
expanded its outreach efforts to Brazil!

One of South America’s
largest countries, Brazil is the world’s sixth-largest meat
consumer and third-largest meat producer.

Brazil also devotes an incredible
amount of land to production of grains, primarily
soybeans used to feed farmed animals. About 80 percent
of all grains produced in Brazil are destined for farmed animals.
The
global average is 50 percent.

Raising animals for food is
responsible for a shocking 80 percent of Amazon rainforest destruction
and
the mass extinction of many species in the region.

These are just a few of the reasons our on-the-ground and
online outreach efforts in Brazil are so important.

In an effort to make veg eating as easy as possible, MFA has
launched several new resources specifically for Brazil, including the
new EscolhaVeg.com.br site, complete
with all of the tools needed to make the transition to a healthy and humane
plant-based diet: helpful hints, quick meal ideas, and
inspiration.

Visitors to the site can also order or download their free O Guia
Vegetariano Para Começar, a vegetarian starter guide packed with
loads of information about helping animals, including delicious recipes.

We’re bringing our vital work for animals to millions of
people who may otherwise never learn the truth about where our food comes from.
These resources will open even more consumers’ hearts and minds
to the plight of farmed animals and empower them to make humane food choices.