Siten Sanghvi

Interview by Mikael Roldsgaard Nielsen

I first met Siten Sanghvi in person earlier this year when we had dinner together while I was passing through New Jersey. Two things immediately stood out to me. One is that this steadfast supporter of Mercy For Animals since 2008 and dedicated Compassion Collective member cared deeply about animal protection. Two is how he extended that to his family, making sure his kids understood and embraced the same compassion for others, whether here in the United States or home in India. His story is one of dedication, both to his family and to the causes he believes in, making him an ideal member of CoCo. Siten is now involved with a new documentary series called Planet Vegan, which is a six-year journey brought to life. The series captures the inspiring stories of more than 50 plant-based advocates from around the globe. This seemed like the perfect time to sit down with him for our latest spotlight feature.

One is that this steadfast supporter of Mercy For Animals since 2008 and dedicated Compassion Collective member cared deeply about animal protection.

Tell us about yourself and how you became interested in animal issues.

From a very young age, I was drawn to the plight of animals, sparked by a seemingly small yet pivotal moment that would shape my life’s path. One day, while walking home from school, I noticed a pigeon on the side of the road with its wings covered in blood. I wanted to help but was paralyzed by fear and uncertainty. When I shared the incident with my family, their hope that someone else would help the bird left me feeling disheartened. This experience highlighted a common problem: relying on others to take action rather than stepping in ourselves.
Determined to make a difference, I mustered the courage to go back, find the pigeon, and bring it home. I placed it in a crate, fed it bird seeds, and offered it water. My parents, though initially concerned, supported my efforts as long as I kept the area clean. This small act of compassion ignited a lifelong commitment to animal welfare. Throughout my years in India, I rescued over 40 birds, from pigeons, crows, and baby hawks, ensuring they received care and a second chance at life. My upbringing in a Jain household, a religion rooted in the utmost respect for all life, further deepened my resolve to protect animals.
As I grew older, my passion for animal welfare expanded beyond rescuing birds. Inspired by a TV show which exposed the harsh realities faced by animals in India, I joined People for Animals and began advocating for their rights. Learning about the cruel practices inflicted on cows for milk production and their eventual fate in slaughterhouses was a turning point for me. It solidified my dedication to animal advocacy and drove me to take action on a larger scale, eventually leading me to work on projects like Planet Vegan, where I aim to inspire others to embrace compassion for all living beings.

What does being in the Compassion Collective mean to you?

When I first came to America, I struggled to maintain my connection with animal advocacy groups like People for Animals, which I had been a part of in India. I felt a void, a yearning to continue my mission of helping animals in a meaningful way.
In 2008, I stumbled upon Mercy For Animals, perhaps through an ad—I don’t quite recall. But what I do remember vividly is how deeply it moved me. Inspired by their cause, I made my first donation of $250. This wasn’t just a financial contribution; it was a renewal of my commitment to the cause that had driven me for so many years. Since then, donating to Mercy For Animals annually has become a tradition, a personal pledge to support the voiceless.
Being part of the Compassion Collective allows me to continue giving a voice to animals and raising awareness about their plight. It gives me hope that, together, we can educate people about the power of their food choices and work towards the larger goal of ending factory farming. For me, it’s not just about supporting a cause; it’s about being part of a movement that strives to make the world a better place for all living beings.

You are an associate producer on a new vegan documentary series. Can you tell us how that started and where people can watch it?

Imagine a world where the health of our planet, our bodies, and the well-being of billions of animals are all interconnected—and where a single movement is rapidly gaining momentum to address these critical issues. That’s the powerful vision behind Planet Vegan, a five-part documentary series that delves into the fastest-growing social justice movement of the 21st century: veganism.
Back in 2018, I was introduced to filmmaker James Hoot, who had embarked on an ambitious journey to document the global rise of the vegan movement. He and his team aimed to travel across several countries, capturing diverse perspectives on why millions are changing their habits for the betterment of animals, the planet, and their own health. When I learned that James needed additional funds to make this vision a reality, I was compelled to contribute. Over the years, I’ve watched as raw footage turned into something truly transformative. By 2024, more than 50 plant-based and vegan advocates had shared their stories, which now form the backbone of this series.
Planet Vegan is now a finished product, consisting of five action-packed episodes that are accessible to viewers worldwide—completely free of charge. The series offers an inviting, nonjudgmental platform where vegan-curious individuals can learn about the movement taking the world by storm. If you’re interested in exploring this global movement, you can watch all five episodes by visiting planetvegan.com.

What part of Mercy For Animals’ work is closest to your heart?

When it comes to making a tangible difference for animals, there are four key areas where Mercy For Animals has truly touched my heart and, more importantly, made an incredible impact.
First, their corporate campaigns stand out, having successfully influenced corporate policies to reduce the suffering of over a billion animals each year. It’s astonishing to see the ripple effect of these campaigns on the lives of so many animals. Then, there’s the undercover investigations, where Mercy For Animals has courageously exposed the inhumane practices rampant in factory farms and slaughterhouses. These investigations have not only led to unprecedented convictions but also forced companies to rethink and reform how they treat animals. Equally impressive are the legislative victories Mercy For Animals has achieved. These wins have significantly raised the bar for animal welfare standards, ensuring that more protections are put in place. And lastly, their awareness campaigns have inspired millions to reconsider their dietary choices, leading them towards more plant-based foods and in turn, fostering a more compassionate world.
These four areas—corporate campaigns, undercover investigations, legislative victories, and public awareness—collectively embody what Mercy For Animals is all about: reducing the suffering of farm animals and promoting a more ethical and sustainable food system. Each of these avenues is crucial in the fight for a kinder world, and they all resonate deeply with my commitment to animal welfare.

What is the most important thing activists can do?

The most important thing any activist can do is to create a ripple effect—where their actions inspire countless others to reflect on their choices and consider the far-reaching impacts on animals, the planet, and their own health.
When I first started advocating for veganism, I realized that simply sharing facts wasn’t enough. The most impactful moments came when I connected with people on a personal level—when I showed them not just the “why” but also the “how” of living a compassionate life. Whether it was through organizing local events, sharing documentaries like Planet Vegan, or simply leading by example in my day-to-day life, I found that the key to effective activism was in making veganism approachable and relatable. By demonstrating that veganism is not just a diet but a compassionate lifestyle choice that benefits everyone, I was able to plant seeds of change in the hearts of those around me.
The most important thing an activist can do is to be a beacon of positivity and education. By fostering open, nonjudgmental conversations; showing empathy; and providing practical guidance, activists can help others realize that choosing compassion is not just possible but profoundly rewarding. In doing so, they pave the way for a broader societal shift towards a kinder, more sustainable world. Remember, the goal is not to convert but to inspire—a single action can create a ripple that leads to a tidal wave of change.

Things you can to end the cruelty associated with factory farming:

Explore plant-based living and eat fewer products that sustain factory farming and its incredibly cruel practices.

Support our work to spare animals from suffering in factory farms by becoming a Mercy for Animals member or making a contribution to our campaigns.

Highlight the issues associated with factory farming for friends and family to help transform their thinking.