Penny the Fire Pig Inspires a Pork-Free Firehouse
A Heartwarming Tale of Transformation
Penny the Fire Pig Inspires a Pork-Free Firehouse
A Heartwarming Tale of Transformation
OUR APPROACH
Making alternatives to animal-based meat, eggs, and dairy as attractive and accessible as possible.
Making animal products less competitive and less attractive to consumers, food producers, and policymakers.
Reducing suffering for the animals in our current food system for as long as it exists.
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Animal Allies
Animal Allies are an elite group of advocates who provide dependable monthly gifts to sustain our vital work. Your monthly donation lets us plan and grow our transformative initiatives.
Mercy For Animals, a 501(c)(3) nonprofit organization, is highly recognized as one of the world’s most effective charities working to end the exploitation of animals for food.
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“What keeps me focused is to remember that we are their only hope.”
—Camilla, an undercover investigator in Brazil