organization. Period. We advocate veganism in a myriad of ways: from our
groundbreaking videos and social media campaigns to our innovative websites and
more. We will never endorse the myth
of humane meat, dairy, or eggs.
aimed at pushing companies to adopt meaningful animal welfare policies.
at factory farms. While such astronomical numbers may be impossible to imagine,
we must remember that these are real animals. They are thinking, feeling
individuals. And while we work hard toward the day when no animal has to become
a person’s meal, we also know there’s more we can do. We can help the animals
who are exploited suffer less.

slaughtered? Yes. Is this reduction the endgame? Hell no. But for each one of
these animals, it can make a huge difference.
your entire life trapped in a cage where you can’t even turn around; you
literally go insane from the torment. Would you argue that you wouldn’t want to
be let out, that life wouldn’t be better if you could actually walk around, stretch
your legs, or simply move more than a step without bumping into the bars of your
cage?

factory farms, we’re somehow promoting the consumption of meat, dairy, and
eggs. But nothing could be further from the truth. In fact, data suggests that
public animal welfare campaigns actually result in a drop in sales of
animal products.
encouraging everyone to ditch meat, dairy, and eggs. But we also have an
obligation to help alleviate animal suffering wherever it is and lessen the daily hell.

our work and will never stop fighting to end the cruelty farmed animals endure.