Food scientists with the taxpayer-funded Dairy
Management Incorporated (DMI) have partnered with McDonald’s to formulate new
recipes that use more dairy to help the dying dairy industry.
The new recipes developed with DMI, a nefarious
government-sponsored marketing group whose sole mission is to push
consumption of dairy products, will be implemented at the over 14,000 McDonald’s locations nationwide.
That’s right, the U.S. government uses your tax dollars
to support a marketing arm of the dairy industry that tries to get Americans to
eat more cheese.
According to The New York Times, DMI was founded in
1994 and has an annual budget of around $140 million, largely funded by a
government-mandated fee on the dairy industry but also by your tax
dollars. The group was behind the infamous “Got Milk? and “Udder Truth
campaigns and works with chains such as Taco Bell, Burger King, Domino’s,
McDonald’s, and Pizza Hut to develop and market cheese-based foods. You’ll
probably recognize one of its most recent hits, Taco Bell’s Quesalupa, which
has about five times the cheese as a crunchy taco.
While Americans consume dangerous amounts of cheese, demand still
doesn’t match supply. For the past couple of years, dairy consumption has been
on the decline, creating a dairy surplus. As a result, the price of milk has
dropped. Farmers have resorted to dumping millions of gallons of excess milk and
have asked the government to bail them out. This surplus is precisely why the
USDA supports DMI.
It’s honestly sickening that our own government helps
promote a product that’s unhealthy for consumers, dangerous for our planet, and terrible for cows who suffer immensely at dairy farms.
Mercy For Animals investigations at dairy facilities
throughout the U.S. have documented a culture of cruelty and neglect. Cows used
in dairy production are treated as mere milk-producing machines, and their
lives are filled with fear and misery.
Don’t believe us? See for yourself.
It’s not just cows who pay the price for McDonald’s. Chickens
raised and killed for McNuggets endure horrific treatment. That’s why MFA
and five other leading animal protection groups are calling on the fast-food
giant to clearly and explicitly ban the worst abuses birds endure in its supply
chain. Click here to
learn how you can help.
Thankfully, you can withdraw your support from these cruel
industries by ditching animal products and switching to a compassionate vegan
diet. Click here to get started. And check out
our Pinterest page for thousands of recipe ideas!