According to Business Insider, researchers at Barclays have found
that Generation
Z is embracing veganism like no other generation has.
that Generation
Z is embracing veganism like no other generation has.
Born between 1995 and 2005, members of Generation Z make up
a quarter of the U.S. population and are expected to account for 40 percent of
all consumers by 2020. The generation’s oldest members are getting ready to
graduate college, and as they grow older and start their careers and families,
we can expect to really see a boom in the plant-based foods market.
a quarter of the U.S. population and are expected to account for 40 percent of
all consumers by 2020. The generation’s oldest members are getting ready to
graduate college, and as they grow older and start their careers and families,
we can expect to really see a boom in the plant-based foods market.
Allied Market Research predicts the vegan
meat market will grow 8.4 percent over the next three years, potentially reaching
$5.2 billion globally by 2020.
meat market will grow 8.4 percent over the next three years, potentially reaching
$5.2 billion globally by 2020.
While significant, this increase is an extension of the consistent growth in
veganism, especially over the past decade or so as millennials—the world’s largest generation—purchase their
own food.
veganism, especially over the past decade or so as millennials—the world’s largest generation—purchase their
own food.
Earlier this year, a study commissioned by the Plant Based
Foods Association and The Good Food Institute revealed that the plant-based foods market topped $3.1 billion in sales.
And the research firm Global Data reports that veganism in America has increased
by 600 percent since 2014.
Foods Association and The Good Food Institute revealed that the plant-based foods market topped $3.1 billion in sales.
And the research firm Global Data reports that veganism in America has increased
by 600 percent since 2014.
What’s more, the market research company Mintel recently
found that the number of vegan products in Australia had increased by 92 percent since
2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
found that the number of vegan products in Australia had increased by 92 percent since
2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
The growth of veganism is great news for the countless
animals who suffer horribly at factory farms. Despite being just as smart and
sensitive as the dogs and cats we adore at home, cows, pigs, and chickens
raised and killed for food are subjected to unimaginable cruelties: extreme
confinement, brutal mutilations, and violent deaths.
animals who suffer horribly at factory farms. Despite being just as smart and
sensitive as the dogs and cats we adore at home, cows, pigs, and chickens
raised and killed for food are subjected to unimaginable cruelties: extreme
confinement, brutal mutilations, and violent deaths.
See for yourself.
Join the millions who are taking a stand for animals, the environment, and their own health by choosing to go vegan.
Click here to get started.
Click here to get started.
