America’s Largest Dairy Company Announces Plan to Focus On Plant-Based Milk

According to VegNews, Dean Foods, America’s largest dairy company, recently announced a plan to shift focus to its plant-based brands, particularly the vegan flax-based milk and yogurt label Good Karma Foods.

The dairy giant made a minority investment in Good Karma Foods in 2017 and increased its investment last month to become the majority stakeholder.

We want to be back in the plant-based business. We think Good Karma is a platform for us. And I will remind everyone that was here, remember how small Silk was when this company brought it in-house many years ago. Just keep in mind that with the playbook for Good Karma, we’ll look a lot like that, and that’s our commitment.
The company best known for manufacturing, marketing, and distributing dairy-based products such as DairyPure and TruMoo recently made headlines after it closed an Illinois facility, citing a decline in consumption. Dean Foods predicts more closures as consumers ditch dairy products in favor of plant-based options.

Earlier this year, the company issued a notice to dozens of dairy suppliers that it would not renew their contracts after May 31, because lack of consumer demand had resulted in overproduction of dairy milk.

According to a 2013 USDA report, dairy consumption has been on the decline for decades, with each generation consuming less milk than the one before. In fact, CBS New York reports that fluid milk consumption has fallen a whopping 37 percent since 1970.

A recent survey from agribusiness giant Cargill reveals that half of U.S. dairy consumers also use vegan dairy alternatives. With so many dairy consumers using plant-based alternatives, the dairy industry is losing a significant portion of its business.

Dean Foods must know that the future is vegan. It’s one of many companies taking steps to adapt to the consumer shift away from animal products. Food giant Danone, famous for its yogurt, recently invested nearly $60 million in a plant-based beverage facility in Mount Crawford, Virginia. Danone also dropped its animal-based dairy brand Stonyfield. And Elmhurst Dairy in Queens, New York, closed its doors after 90 years in business and switched to making plant-based milks!

While dairy consumption continues to decline and farmers are forced to turn to other industries, the plant-based market is thriving. A 2017 report by the Plant Based Foods Association and The Good Food Institute shows a more than 20 percent increase from the previous year in purchases of dairy alternatives, such as vegan cheese, ice cream, and yogurt, for a total of over $700 million in sales.

The decline in dairy consumption is great news for cows, who are treated as mere milk-producing machines, forcibly impregnated, and kept in terrible conditions. Shortly after calves are born, they are torn away from their mothers. Male calves are killed for veal. Females are forced into the dairy herd, trapped in a cycle of abuse for years until they are considered “spent and sent to slaughter.

Heartbreaking, right? Just watch this undercover video from a Mercy For Animals investigation.

Fortunately, you can avoid drinking pus and contributing to this cruel industry by adopting a healthy and compassionate vegan diet. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!

For a list of dairy alternatives, click here.