Tyson
Foods, the country’s largest meat producer, recently announced it had
participated in Beyond Meat’s latest round of funding.
This is the second time Tyson has invested in the California-based
vegan meat company. Last year, Tyson announced it had invested
an undisclosed amount for a 5 percent stake.
Beyond Meat sells its delicious
plant-based burger patties and other products at major grocery stores, such
as Whole Foods Market, Kroger, Publix, Albertsons, and Safeway. Additionally,
the Beyond
Burger is sold at TGI Fridays, Veggie Grill, and other chain restaurants!
While Tyson’s investment may come as a shock to some, investing
in a vegan company is a very savvy move for a company like Tyson. As veganism
becomes more prominent, the meat industry is starting to see the writing on the
wall: Its days are numbered. It can either invest in vegan businesses now or be
out of business later.
Tyson
CEO Tom Hayes recently told Fox Business, “Plant-based protein is
growing almost, at this point, a little faster than animal-based, so I think
the migration may continue in that direction.
A newly commissioned study by the Plant
Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales.
And the research firm Global Data reports that veganism in America has increased
by 600 percent since 2014.
What’s more, the market research firm Grand View Research
expects the wheat
protein market to reach $2 billion by 2025, and Lux Research projects that plant-based proteins will make up a third of the global
protein market by 2054.
This is great news for the countless animals who suffer
horribly at factory farms. Despite being just as smart and sensitive as the
dogs and cats we adore at home, cows, pigs, and chickens raised and killed for
food are subjected to nightmarish abuses: excruciating mutilations, violent
deaths, and nearly a lifetime of extreme confinement.
Watch.
Join the growing number of people ditching animal products
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