Photo: Typical factory farm
One year ago, in April 2025, Mercy For Animals launched a public awareness campaign against coffee companies Bluestone Lane and Biggby Coffee, urging them to join the 361+ other cafes and restaurants that had dropped the upcharge on plant-based milk.
New Year, Same Greed
This year, on National Oat Milk Day, we are still here standing up for dairy cows and the planet while Biggby and Bluestone Lane line their pockets, charging more for plant-based milk while claiming to care about sustainability and ethics.
Animals Deserve Better
Biggby Coffee co-CEO Michael McFall says that a successful business should be modernizing, innovating, and trying new things while staying true to the brand and core messaging. We can’t think of a more appropriate step for Biggby to take to both modernize the brand and stay true to their value of ethical coffee than to drop the upcharge on plant-based milk. Unfortunately, both Michael and his co-CEO Bob have remained completely silent on the plant-based milk upcharge.
Bluestone Lane co-founder Nicholas Stone decided to start the year with a “humble brag” that the company achieved record profit and revenue in the last year. Rather than taking a stand for the planet, the animals, and their customers who cannot consume cows’ milk, they took an extra fee for every drink ordered with plant-based milk, and continue to prop up a system that leaves cows separated from their babies, mutilated, and suffering from painful udder infections.
We will never stop standing up for cows.
Whether for one year or ten, Mercy For Animals will continue to speak up for cows and fight for a more compassionate and sustainable food system that not only respects sentient beings but also the planet we call home. Your voice matters and can continue to move the dial forward on normalizing kind, sustainable, plant-based choices in our food system.
Tell Biggby Coffee and Bluestone Lane that we will continue to speak out until they drop the unjust plant-based milk upcharge.
Contact Biggby Coffee here.
Contact Bluestone Lane here.
