Coverage of MFA’s Butterball Investigation Garners Coveted Genesis Award

Screen Shot 2014-03-03 at 1.48.16 PM.pngA fantastic piece by Univision’s news program “Primer Impacto” has been honored with a Genesis Award for its superb coverage of two MFA undercover investigations at Butterball turkey processing plants.

“Primer Impacto” doesn’t shy away from the truth, featuring graphic footage of animal abuse and a candid interview with MFA’s director of investigations, Matt Rice. The powerful program also drives home MFA’s success in holding animal abusers accountable, highlighting the criminal animal cruelty charges filed against Butterball workers and the resulting first-ever felony conviction for cruelty to factory farmed poultry.

Watch the full segment below:

 

MFA would like to congratulate Univision on this prestigious award. And remember, the best thing you can do to help stop farmed animal abuse is to leave meat, dairy and eggs off your plate. Visit ChooseVeg.com to learn more.