Vegetarianism is reaching new heights in Denver, Colorado this week with the launch of 15 new Mercy For Animals billboards.
Scattered throughout the greater Denver area along bustling highway routes, on college campuses, and nested on busy street corners, the pro-vegetarian billboards are giving millions of local residents some serious food for thought.
The ambitious campaign, sponsored by local MFA supporters, features three designs. The first ad spotlights an adorable puppy and a loveable piglet sitting side-by-side and asks, “Why love one but eat the other?” Motorists are encouraged to “Choose Vegetarian” and visit ChooseVeg.com for additional information.
The other two billboards give commuters an eye-opening look inside factory farms, and dares to ask, “How much cruelty can you swallow?” The ads are putting Denver residents face-to-face with the animals abused and slaughtered for meat, dairy and eggs. Guaranteed to provoke thought and discussion, the billboards feature images of egg-laying hens crowded inside a battery cage, and another featuring a heart-wrenching image of a sow locked in a tiny gestation crate.
Running for the next month, these important ads aim to open the hearts and minds of local residents to the nightmarish plight of farmed animals – hopefully inspiring compassionate citizens to choose kindness over cruelty at each meal by adopting a vegetarian diet.
To help MFA expand its advertising efforts, please click here to make a tax-deductible donation.
