A recent article in the print edition of Ontario Farmer revealed that Dairy Farmers of Canada plans to use its $75 million advertising budget to promote dairy as a “health and wellness” product.
According to the article, the executive director of Dairy Farmers of Canada plans “for dairy farmers to promote dairy products like Nike promotes running shoes. Nike doesn’t talk about the qualities of its footwear.” He states that “[Nike] doesn’t position the product; it positions people in a healthy environment using the product.”
Dairy Farmers of Canada considers the rise of dairy alternatives to be a “threat” to the dairy industry.
Earlier this year, Mercy For Animals Canada documented unfathomable cruelty at the largest dairy farm in the country. Mother cows were kicked, beaten, hanged, and left to suffer with oozing infections. The abuse was so sadistic that eight workers now face criminal charges.
Consumers who are uncomfortable being manipulated by the scheming dairy industry can instead choose to purchase the many dairy-free alternatives that are flooding the market. Visit ChooseVeg.ca to learn more.
