Earlier this year, Marketwired showcased
the growing market for meat alternatives, stating that alternative protein
sources are “poised to accelerate, potentially claiming up to a third of the
protein market by 2054.
the growing market for meat alternatives, stating that alternative protein
sources are “poised to accelerate, potentially claiming up to a third of the
protein market by 2054.
Because of this growing movement away from meat, more and
more companies are offering delicious plant-based alternatives with a texture
and taste that make them virtually indistinguishable from their cruel and
wasteful animal-based counterparts.
more companies are offering delicious plant-based alternatives with a texture
and taste that make them virtually indistinguishable from their cruel and
wasteful animal-based counterparts.
Now, a new article by Food
Navigator explains, “Sensing a shift in consumer eating habits and
attitudes, several German meat companies are leading the way in innovation and
new product development for meat substitutes.
Navigator explains, “Sensing a shift in consumer eating habits and
attitudes, several German meat companies are leading the way in innovation and
new product development for meat substitutes.
You read that right.
German meat companies are investing in vegetarian meat alternatives. And it
should come as no surprise.
German meat companies are investing in vegetarian meat alternatives. And it
should come as no surprise.
This June, a study found that young German consumers are
increasingly interested in animal welfare and the environment, which is
reflected in their decreasing meat consumption. In fact, up to 15 percent of
16- to 24-year-old Germans consider themselves vegetarian, and 18 percent in
this age range purchase meat alternatives.
increasingly interested in animal welfare and the environment, which is
reflected in their decreasing meat consumption. In fact, up to 15 percent of
16- to 24-year-old Germans consider themselves vegetarian, and 18 percent in
this age range purchase meat alternatives.
The article makes clear that this trend isn’t limited to the
United States and Germany, reporting that “Mintel data suggests that one in
eight UK shoppers is keen to replace half of their meat purchases for vegetable
protein, while researchers at the University of Wageningen found that 75% of Dutch
consumers had at least one meat-free day per week.
United States and Germany, reporting that “Mintel data suggests that one in
eight UK shoppers is keen to replace half of their meat purchases for vegetable
protein, while researchers at the University of Wageningen found that 75% of Dutch
consumers had at least one meat-free day per week.
Animals on modern farms are treated a mere meat, milk, and
egg machines, and their short lives are filled with misery and deprivation. With
all of the delicious vegan meats already on the market, there’s never been a
better time to adopt a healthy and humane meat-free diet.
egg machines, and their short lives are filled with misery and deprivation. With
all of the delicious vegan meats already on the market, there’s never been a
better time to adopt a healthy and humane meat-free diet.
Click here to
order your FREE Vegetarian Starter Guide.
order your FREE Vegetarian Starter Guide.
