According to Google’s annual survey of top-trending searches
in Canada, the phrase “plant-based
diet was a leading search surge in the “Kitchen category.
Similarly, NBC reported at the beginning of this year
that Google searches for “vegan” had increased by 33
percent from 2015 to 2016 in the U.S. This is slightly higher than the increase from
2014 to 2015.
Google’s search statistics align with market research by
other companies and organizations. For instance, leading hospitality consulting
firm Baum + Whiteman recently predicted in its 2018 Food & Beverage Forecast that vegan
food would be a megatrend of the coming year.
Also recently, a study commissioned by the Plant Based Foods
Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales.
And the research firm Global Data reports that veganism in America has increased by 600 percent since 2014.
Over the past decade, veganism has seen consistent growth as
millennials—the world’s largest generation—purchase their own food. Concerned
about the environment, animal welfare, and their health, this generation boasts more self-identifying vegetarians than
any other, according to The New York Times.
The growth of veganism is great news for the countless
animals who suffer horribly at factory farms. Despite being just as smart and
sensitive as the dogs and cats we adore at home, cows, pigs, and chickens
raised and killed for food are subjected to unimaginable cruelties: extreme
confinement, brutal mutilations, and violent deaths.
Sounds horrifying, right? See for yourself.
Join the millions who are taking a stand for animals, the environment, and their own health by choosing to go vegan.
Click here to get started.