Hellmann’s Drops Lawsuit Against Hampton Creek, Launches Its Own Vegan Mayonnaise

It was just over a year ago that Unilever, the makers of
Hellmann’s mayonnaise, announced it would sue Hampton Creek Foods for false
advertising because Hampton’s Just Mayo didn’t contain eggs.

Unilever claimed it suffered “irreparable harm after Just
Mayo cut into its sales. Following much fanfare and a major backlash, the
lawsuit was dropped.

But just today in an interesting about-face, Hellmann’s announced
it would launch its own vegan mayonnaise. Labeled “Carefully Crafted Dressing
and Sandwich Spread, the new product will hit shelves later this month.

Marketing director Russell Lilly said the decision caters to
the taste of Hellmann’s customers: “What this is about is providing choices to
the millions of Hellmann’s fans.

While the irony here simply can’t be ignored, the fact that
Hellmann’s recognizes the huge market value in plant-based alternatives is an
undeniable win for animals.

Hens raised for eggs are kept in appalling conditions,
forced to live their entire lives in cramped wire cages where they never
breathe fresh air or see sunlight.

See for yourself:

Thankfully, it’s easy to withdraw support of this blatant
animal abuse by simply avoiding eggs. Click here
for incredible eggless recipes and check this out for tips
on baking without eggs.