According to a leaked photo of A&W’s internal company roadmap, the fast-food giant plans to introduce the vegan Beyond Burger from Beyond Meat on July 9.
Known for its root beer floats and meat-based burgers, A&W has more than 1,200 locations worldwide, with upwards of 850 of them in Canada alone.
While the company has not yet made an official announcement, the internal document reads: “July 9th. Beyond Meat Launch. Time to switch into high gear. It’s not clear yet whether the popular plant-based burger will be rolled out to U.S. locations.
The company currently offers a veggie burger option, but you have to swap out the conventional bun for a gluten-free one and ditch the sauce and cheese to make the burger vegan. The Beyond Burger would be the chain’s first all-vegan burger.
A&W isn’t the first restaurant brand to carry the Beyond Burger. Last year casual restaurant chain TGI Fridays rolled out the Beyond Burger to its more than 465 U.S. locations. What’s more, fast-food joints around the world are racing to bring plant-based foods to their customers. Earlier this year, McDonald’s made the McVegan a permanent menu fixture in Finland and Sweden. And Bareburger, Umami Burger, White Castle, and Momofuku Nishi offer the Impossible Burger!
The introduction of these new plant-based products reflects a rising demand for vegan food. Research firm Global Data reports that veganism in America increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015 to 2020, potentially reaching $5.2 billion globally.
What’s more, a recent study commissioned by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales. And Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
More people enjoying vegan food is great news for the billions of animals who suffer horribly at factory farms. Cows, pigs, and chickens raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; burns and amputations; and merciless slaughter.
See for yourself.