McDonald’s Franchise Owners Say “The End Is Near

Just last year, an article in Nation’s
Restaurant News revealed that fast-food giant McDonald’s was closing
350 stores worldwide. The company’s net income had declined by a whopping 33
percent from the previous year.

Now a new article by Business
Insider spotlights increasingly frustrated McDonald’s franchise owners
and their belief that the company could be in its “final days:

More than a dozen franchisees
expressed frustration with McDonald’s management, saying that CEO Steve
Easterbrook’s turnaround plan—which includes initiatives like all-day breakfast
and a shift to digital ordering kiosks—is a distraction from the core issues of
McDonald’s, like food quality and customer service.

Undoubtedly, McDonald’s cruel treatment of animals and lack of
quality veg options have played a part in the company’s downward spiral.

Following graphic undercover footage by Mercy For Animals
exposing horrific animal abuse at multiple McDonald’s egg suppliers, the
company committed to phasing inherently cruel battery cages out of its U.S. and
Canadian egg supply chains. This commitment has the potential to spare nearly 8
million birds per year from a life of suffering.

Unfortunately, McDonald’s has not yet extended its animal
welfare policies to chickens raised for meat. This is despite the fact that recent
hidden-camera footage taken
by MFA at a McDonald’s Chicken McNuggets supplier exposed birds beaten with nail-spiked
clubs and chickens bred to grow so fast they frequently died from organ
failure.

If McDonald’s is to craft a worthwhile “turnaround plan, it
would do best to follow in the footsteps of Ikea and White
Castle, which have both added meatless versions of signature dishes to
their menus.

Tell McDonald’s yourself. Click
here to sign a petition urging the company to offer a meatless option.

Ready to make the switch to a vegetarian diet? Click here to order your FREE Vegetarian Starter Guide today.