Consumers around the country are about to get some serious food for thought.
During the day, the truck will circle city centers, parking for educational outreach events, and then conclude in the evenings with screenings of MFA’s powerful Farm to Fridge documentary.
Mercy For Animals is setting out to expose consumers nationwide to the cruel reality faced by animals during food production. On Monday, March 7th, MFA will launch an aggressive Farm to Fridge nationwide road tour led by Phil Letten. Traveling nearly 12,000 miles to more than 40 cities, MFA’s Farm to Fridge tour aims to expose millions of consumers to the tragic plight of animals in factory farms, hatcheries, and slaughterhouses.
The tour spotlights a mobile multi-media advocacy center – featuring a custom-built truck retrofitted with 80″ TV screens, speakers and billboard-sized banners, asking, “How much cruelty can you swallow?” The signs feature images of calves, hens, and pigs confined on factory farms, and urges consumers to “Boycott Animal Abuse. Choose Vegetarian.”
During the day, the truck will circle city centers, parking for educational outreach events, and then conclude in the evenings with screenings of MFA’s powerful Farm to Fridge documentary.Narrated by Oscar-nominee James Cromwell, Farm to Fridge goes behind the closed doors of the nation’s largest industrial poultry, pig, dairy and fish farms, hatcheries, and slaughter plants – revealing the often-unseen journey that animals make from Farm to Fridge. Using footage from undercover investigations by Mercy For Animals and other non-profit groups, Farm to Fridge shows viewers cruel agricultural practices that are industry standard, acceptable, defended by farmers, and deemed legal in most states – yet unknown to most Americans.
Activists are encouraged to join Phil Letten when he visits their cities to distribute pro-vegetarian literature, speak with passersby, and wear specially designed body-screen TV shirts that will air Farm to Fridge.
The Mercy For Animals truck will make stops in Austin TX, Billings MT, Buffalo NY, Charleston SC, Charlotte NC, Chicago IL, Cincinnati OH, Cleveland OH, Columbus OH, Dallas TX, El Paso TX, Erie PA, Eugene OR, Fort Lauderdale FL, Fort Myers FL, Houston TX, Indianapolis IN, Jacksonville FL, Las Vegas NV, Los Angeles CA, Madison WI, Miami FL, Minneapolis MN, New Orleans LA, New York NY, Orlando FL, Philadelphia PA, Phoenix AZ, Portland OR, Raleigh NC, Rochester NY, Sacramento CA, Salt Lake City UT, San Diego CA, San Francisco CA, San Jose CA, Seattle WA, Spokane WA, Tallahassee FL, Tampa FL, and Washington DC. Click here for the complete tour schedule.
Visit FarmtoFridgeTour.com for more information, and for regular updates once the tour launches next week.
Click here to order your free copy of Farm to Fridge.